Tag Archives: vision

Relationship Economics – David Nour

What’s the most valuable asset you or your business possesses?  Is it your physical resources?  Your intellectual properties? Your work force?  Your skills and knowledge?  All are important aspects of business success.  But you can’t get the most advantage from any one of them if you don’t make the right strategic investments in your relationships.  It’s called building relational capital. 

 David Nour in his book Relationship Economics offers 3 things you can do to build relational capital:

 Become More Interesting:

Did you know that only an estimated 27 percent of all Americans have a valid passport?  Travel, whether domestically or abroad, is a perfect opportunity to expand your horizons, provide unique perspectives on very different social styles, and in the process, hopefully provide you with a new outlook on not only how we as US citizens view the world but also how the rest of the world views us.

 Build a Personal Brand:

Regardless of your profession, when others engage you, buy from you, work with you, or trust and invest in you, they are in essence buying three things: your product or service, the perception of the company behind the product or service, and the brand called you. 

 Become Known for Content:

As a mentor often reminds me, “If you don’t toot your own horn, there is no music!”  How are you combining content – your unique ideas, insights and perspectives – with context and applying it to specific situations of others to improve their condition?

Dianne Durkin, President of Loyalty Factor, offers personal coaching.  Contact Loyalty Factor (www.loyaltyfactor.com) today at dmdurkin@loyaltyfactor.com to schedule your session and get moving forward towards building a strong personal brand! 

Employee Enrichment: The Balanced Wheel of Success

Think about how you handle employee development.  Nothing is more engaging than a person striving to achieve a future goal and knowing they have the confidence and support of management.

 

From mentoring and managing expectations to conducting performance reviews or reaching team objectives, coaching can take many forms.  Regardless of the form it takes, the objective is the same — to positively motivate and enrich employees.

 

Employee enrichment looks at the complete life of employees — not just their work lives. 

 

  • It takes a holistic approach that goes beyond work-life balance.
  • It is what I call the Balanced Wheel of Success.

 

Even for the most successful people, life can sometimes feel overwhelming.  Loyalty Factor’s Balanced Wheel of Success helps them take a deep breath and look at their lives from every perspective. 

 

The wheel centers around Vision and Values. The personal vision and values encourages employees to think about where they are going and what their own guiding principles are.

 

Just by having this discussion, employees know you care, and with that caring comes loyalty, creativity, innovation, responsibility, accountability and trust – all elements of engagement, empowerment and enrichment. 

When people are happy, feel cared for  and have a clear sense of their own vision, purpose and values, it is much easier for them to identify with and support the vision and similar values of the organization. 

 

 

Good leaders provide corporate guidance and individual guidance.

In doing so, they engage people in the corporations success,

and in their own success.

It’s a Win-Win situation!

 

 

Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people.  www.loyaltyfactor.com

Info Exchange – Learning Charisma

Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics. 

 Loyalty Factor has been instrumental in helping companies:

  • Increase Customer Satisfaction by 20 – 33%
  • Increase Revenues by 50% in 18 months
  • Increase Manufacturing Production by 200% in 18 months
  • Simplifying mergers and acquisitions

Our information exchange this week highlights the June 2012 Harvard Business Review article, “Learning Charisma by John Antonakis, Marika Fenley, and Sue Liechti.

Learning Charimsa

 

Charisma is rooted in values and feelings. According to Aristotle charisma is born in what he called “pathos.” What is meant by this is to persuade others, you must use powerful and reasoned rhetoric, establish personal and moral credibility, and then rouse followers’ emotions and passions.

 

Several large-scale studies have shown that charisma can be an invaluable asset in any work context. The most effective leaders lay charismatic leadership on top of transactional and instrumental leadership to achieve their goals.

 

Below are a few charismatic leadership tactics that have helped leaders improve their leadership ratings by about 60%:

 

1. Connect, Compare and Contrast

Charismatic speakers help listeners understand, relate to, and remember a message. A powerful way to do this is by using metaphors, similes, and analogies.

 

2. Engage and Distill

Rhetorical questions as used by charismatic leaders to encourage engagement.

 

3. Three-part lists

Three-part lists are another old trick of effective persuasion because they distill any message into key takeaways. Why three? Because most people can remember three things; three is sufficient to provide proof of a pattern, and three gives an impression of completeness.

 

4. Setting high goals

Goals demonstrate passion and inspire it in your followers.

 

5. Convey confidence that the goals can be achieved

Passion cannot emerge unless the leader truly believes the vision and strategic goal can be reached.

 

The goal isn’t to employ all the tactics in every conversation but to use a balanced combination. If you think you can’t improve because you’re not naturally charismatic, you’re wrong. Charismatic leadership tactics can make you more charismatic in the eyes of your followers, and that will invariably make you a more effective leader.

 

To learn more about the steps you can take to become a more effective leader, call Loyalty Factor at 603-334-3401.

 

 

Formulating and Executing a Vision

Great leaders move people powerfully, passionately, and purposefully.  Nothing does this better than outlining a compelling vision for the future.  People want to know where they are headed and what the plan is to get there.  Vision does this!

 

Vision expresses where you are going.

 

Vision is what brings your employees to the dance floor.  It is a clear picture of the future used to inspire people.  At the same time, vision is not rambling paragraphs that include all the buzzwords du jour.  That is NOT a vision.  It is simply a long paragraph no one will remember.  Instead, compelling visions are a clear, concise statement that motivates and engages people.

 

Examples of Inspiring Vision Statements:

 

  • If you have a body, you are an Athlete.

 

This was an original vision statement of Nike, coined by Nike co-founder Bill Bowerman.

 

  • We bring humanity to the air.

 

This was a vision statement shared in a JetBlue letter to shareholders several years ago, and it remains firmly entrenched in the minds of JetBlue employees.

 

  • To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

 

This is the mission statement posted on the Starbucks website.  However, I see it as a great vision statement because it is not talking about how much coffee the company is going to sell. It talks about the picture painted when employees do their job right.  Starbucks has known for a long time their company is not selling coffee, but rather selling an experience.  They are a haven in the middle of a busy day.  Starbucks wants to inspire and nurture us.  Guess where this vision needs to resonate?  With the people making your Grande latte.

 

Find a challenge employees can relate to.  No matter the size of your business, you have to infuse that vision throughout your organization.

 

 

Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people.  www.loyaltyfactor.com

The Seven Practices of Exemplary Leadership

Leadership is the critical factor that determines the success of any business, department or organization.  The ability to select, manage, motivate, and guide employees to achieve results is the true measure of any leader’s success.

The Seven Practices of Exemplary Leadership:

There have been more than 3000 studies conducted over the years aimed at identifying the qualities of successful leaders.  More than 50 qualities have been identified that are important to leadership.  And, there are seven qualities that seem to stand out as being more important than the others. The good news is that each of these qualities can be learned, and they must be learned by practice and repetition:

 

1. Vision: The most important single quality of leadership.

 

2. Courage: The second quality that leaders have in common.

 

3. Integrity: the most respected and admired.

 

4. Humility: Leaders have the security and self-confidence to recognize the value of others.

 

5. Foresight: Leaders have the ability to look into the future and anticipate what might occur.

 

6. Focus: The ability to focus personal and corporate energies and resources in the most important areas.

 

7. Cooperation: The ability to work well with others is essential for effective leadership. Your ability to get everyone working and pulling together is essential to your success.

 

Loyalty Factor is known for its Leadership Development Programs.
With over 35 modules, customized to meet our clients specific needs,
there is something for everyone.


Call us today and improve the performance and profitability of YOUR
business with Exceptional Leadership.

www.loyaltyfactor.com

 

Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people.  www.loyaltyfactor.com

Info Exchange – The Power of Collective Ambition

Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics. 

 
Loyalty Factor has been instrumental in helping companies:

  • Increase Customer Satisfaction by 20 – 33%
  • Increase Revenues by 50% in 18 months
  • Increase Manufacturing Production by 200% in 18 months

Our information exchange this week highlights the Harvard Business Review article from December 2011, “The Power of Collective Ambition,” by Douglas A. Ready and Emily Truelove.

 

In the past few years, some companies have not just weathered the economic storm: they have emerged stronger than ever. They were winners even in industries where you may have expected serious blows – for example: luxury industries like hospitality and beauty.

 

How did these players such as The Four Seasons, Sephora and Standard Chartered Bank become the exception?

 

What these companies did was the following. Instead of pursuing a single ambition such as profits, these organizations used what the authors call a “Collective Ambition.” A Collective Ambition is defined as a summary of how leaders and employees think about why they exist, what they hope to accomplish, how they will collaborate to achieve their mission and how their brand promise aligns with their core values.

 

As mentioned previously, these companies do not fall into the trap of pursuing a single ambition (profits). Instead their employees collaborate to shape a collective ambition that supersedes individual goals and takes into account the key elements required to sustain excellence.

 

The elements of Collective Ambition are as follows:

 

Purpose – The company’s reason for being; The core mission of the enterprise.

 

Vision – The position or status the company aspires to achieve within a reasonable timeframe.

 

Targets & Milestones – The metrics the company will use to assess progress towards this vision.

 

Strategic & Operational Priorities – The actions the company will take in pursuit of their vision.

 

Brand Promise – The commitments the company makes to shareholders, customers, communities, investors, employees, regulators and partners concerning the experience the company will provide.

 

Core Values – The guiding principles that dictate what the company stands for as an organization in good times and in bad.

 

Leadership Behavior – How leaders act on a daily basis as they seek to implement the company’s vision and strategic priorities. They are measured on fulfilling brand promise and living up to the values.

 

By clearly defining these elements, misalignments within the organization can be recognized and addressed. The authors describe the Collective Ambition as a compass with Purpose at the center.

 

Articulating these elements of Collective Ambition can give an organization a better sense of the company’s purpose and how individuals within that organization can contribute to the purpose.

 

This becomes a total framework for identifying milestones, making strategic decisions and operational choices.