Step 3 in our Engagement Process Series is all about Communication, Communication, Communication!
3. Communicate the Plan to Address the Identified Major Business Improvements
Many organizations spend a lot of time creating complex communication strategies. Instead of going down that path, think of ways to paint the full picture for your employees.
Communication only works when your managers and employees are communicating with each other. Communicating is a two way street. Let us look at some communication techniques that will have communication operating at a higher level in your organization.
Communicate in context
When you communicate to your employees, make sure you are looking at the communication from their perspective. Be sure to answer the subliminal question in employees’ minds, “What is in it for me?” For example, if I am a line worker at a manufacturing facility, I want to know how change impacts me. How many more people are we adding? Will I have to work more overtime? Do I need additional training?
Forums of understanding
Make sure people receive communication in the way you intend it to be. Remember, it is not enough to push the message out – people need to understand it. For example, if people are feeling uneasy about change, there needs to be a forum or a conduit for them to express their concerns and then a time and place to address those concerns. Real connection comes from both expression and actions that say loudly: “They heard me!”
How do you know when your communication plan takes flight? It is when people begin trading stories and ideas. That is when you know they are “internalizing the message.”
This can happen in focus groups, work teams or individual conversations. When the communication grows organically, it becomes a participative plan that is sustainable in your organization.
When developing your communication,
follow the Native American adage and
“Walk a mile in their moccasins.”
Up next in the Engagement Process: Build Team Infrastructure to Develop Business Solutions.