Tag Archives: Profitability

Employee Engagement in Downturn Economy

With the business climate being very volatile and complex, it’s no surprise that enthusiastic employees can become disillusioned and slip down the scale from highly engaged to actively disengaged.  As a business owner and leader, you must build what I call a responsibility-based culture that is stimulating, upwardly mobile, and based on trust, freedom and accountability.

 

 

The Gallup Organization’s research has revealed three types of employees:

 

  • Engaged – 29%
  • Not Engaged – 55%
  • Actively Disengaged – 16%

 

The Engaged Employees (Wow, a real small percentage!):  

 

  • Consistent levels of high performance as natural innovators
  • They are energetic and enthusiastic individuals who never run out of things to do.
  • They create more work for themselves within their area of expertise and are committed to the company and their team
  • They accept accountability and responsibility for their actions.

 

The Not-engaged Employees:

 

  • Focus on doing just enough to keep their job
  • Are non-risk takers
  • Have low commitment to the organization
  • Don’t feel a sense of connection with their organization or their manager
  • Are not energized for exemplary job achievement
  • Become more focused on the steps involved in doing their job rather than the results achieved.

 

The Actively Disengaged Employees:

 

  • Unhappy at work and show their unhappiness.  
  • Thrive on the problems vs. the solution, and spread their discontent to their colleagues.

 

These unbelievable results indicate thatU.S.businesses are operating at one-third of their capacity. This would be similar to having only one-third of a bank’s branches opened each day – can you imagine that? Or one-third of a manufacturing company’s machines operated at capacity every day? Or only one-third of all emergency rooms accepted critically ailing patients on any given day?

 

The lost opportunity is obvious.  The opportunity for growth is tremendous!!

 

Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people.  www.loyaltyfactor.com

What is the Loyalty Factor?

 

In its second printing, it is one of my new books and the name of my company!

The Loyalty Factor, LLC has been in business for over 15 years. The premise on which I built this business is that loyalty is not dead – it’s just been hiding.

The Loyalty Factor is what happens when company leaders and managers create an environment in which loyalty can thrive.

 

 This is an environment where people:

  • Are energized to promote loyalty from within the organization
  • Stimulate creativity and innovation
  • Create a favorable brand perception among consumers and stakeholders
  • Feel appreciated and recognized for their efforts
  • Feel like they are in on things
  • Know how their contributions make a huge difference in people’s lives

 

When these factors exist, loyalty follows, and organizations will see:

  • Lower employee turnover
  • Increased productivity
  • Higher profitability

 

Companies that have been on the list of Most Admired, Best to Work For, and Best Run, share the characteristics defined in The Loyalty Factor

Using the strategies in this book, we successfully resuscitated a corporation in this downturn economy. It increased its product shipments from $385K to $8.1 million in 18 months.  We did this by engaging, empowering and energizing the employees around a very clear, concise and meaningful purpose.

To Refuel, Recharge and Reenergize Your Organization, order my book today and start seeing your productivity and profitability increase.

Employee loyalty drives customer loyalty, which drives brand recognition.

 

 All you need to do is begin.

 

Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people. www.loyaltyfactor.com