Loyalty

Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics. 

 Loyalty Factor has been instrumental in helping companies:

• Increase Customer Satisfaction by 20 – 33%
• Increase Revenues by 50% in 18 months
• Increase Manufacturing Production by 200% in 18 months

Our information exchange this week highlights the book, “Win: The Key Principles to Take Your Business from Ordinary to Extraordinary” by Frank I. Luntz. This is part two of a two part series.

In Luntz’s book Win he describes the nine P’s of winning and what it takes to get to the top. Winners are never satisfied with the status quo and they always pursue more. Better. Higher. Faster. Easier. They do this by engaging and inspiring the people who work with them and for them.

The Nine P’s Of Winning

1. People-Centeredness. The job of all winning communicators is to recognize what is missing in the lives of others and then try to address it.
    
2. Paradigm Breaking. Winners don’t accept the world for what it is. They’re driven by their ideas of how the world should be. Their vision becomes a mission and that mission reshapes the human experience. If you’re not asking “Why not?,” you’re not in the winning mentality.
    
3. Prioritization. Winners know how to separate what must be done from what should be done.
    
4. Perfection. If you’re not driven to perfection, you’ll never reach excellence. Without a burning desire to do what you do, it’s almost impossible to find the internal strength to strive for perfection.
    
5. Partnership. Winners understand that they need other people to get where they want to go. The best companies are governed by leaders who understand that they exist because of a partnership with their customers, their employees and the communities in which they operate.
    
6. Passion. Winners eat, breathe, talk, sleep and live passion. The biggest difference between winners and everyone else is in how they communicate their passion to the people around them.
    
7. Persuasion. Winners don’t preach; they persuade. They tell you exactly why you should accept their point of view, yet you feel like you came to their conclusions on your own.
    
8. Persistence. Winning is never really about a single game, product or performance. Winners know that winning is defined by repeat performances and increasing achievements.
    
9. Principled Action. It comes down to a simple, powerful word: “If.” If you can put others before you, and in doing so lift yourself and others to a higher place, then you are, indeed, a winner.

The P’s are not just words,
they are the principles by which winners live.