Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics.
Loyalty Factor has been instrumental in helping companies:
- Increase Customer Satisfaction by 20 – 33%
- Increase Revenues by 50% in 18 months
- Increase Manufacturing Production by 200% in 18 months
- Simplifying mergers and acquisitions
Our information exchange this week highlights Loyalty Factor President Dianne Durkin’s insights on the value of building loyalty within your organization as well as your personal and professional lives.
The Value of Loyalty
Over the years I have spoken a lot about loyalty in the corporate world. Today I want to speak about loyalty on a personal level.
Loyalty is one of those qualities that people admire most in others. People value it more than almost any other quality. They try to teach it to their children and emphasize it to their staffs. They also try to gauge it when deciding on business and personal relationships.
Much like the word integrity, loyalty is something many people throw about freely. There is no doubt loyalty lets people know where you stand. At the same time it requires that you speak truthfully to the people and organizations to which you are loyal. Loyalty requires honesty. In business or in personal relationships, loyalty is indispensable.
When asked why people stay loyal, many answer, “It’s the belief”. Belief and loyalty make a huge combination – belief in the person, belief in the individual, belief in the company, and belief that the loyalty will pay off in the long-term. Unfortunately, we live in a world with increasing short sightedness and this affects our loyalty.
Each time we are loyal and judicious, loyal and not fanatical, loyal while understanding the road to be taken, loyal without offending others, we reinforce one of the pillars and one of the most admired attributes in ourselves and others – LOYALTY.
For more information on how to build the Employee Loyalty, Customer Loyalty, Personal Loyalty and/or Brand Loyalty in your personal and professional relationships as we head into the New Year, contact Dianne Durkin at (603) 334-3401 or email her at [email protected].
In her keynote on “Managing Change” Dianne Durkin highlights the value of risk in creating successful opportunities.