Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics.
Loyalty Factor has been instrumental in helping companies:
- Increase Customer Satisfaction by 20 – 33%
- Increase Revenues by 50% in 18 months
- Increase Manufacturing Production by 200% in 18 months
- Simplifying mergers and acquisitions
Our information exchange this week highlights the article, “Understanding Y: Learn how to recruit Generation Y workers and how to make them stay“ by Christine Luporter from WomenConnect.
Just as you’re getting used to dealing with Generation X, along comes the next demographic group. Generation Y, as some call it, is composed of those born after 1977. What are they looking for from their employers?
Here’s how Generation Y college students answered one survey when asked what they wanted in their first jobs:
- A fun work environment
- Growth opportunities
- Competitive salary
- A wide range of projects to work on
- Good benefits, including healthcare, profit sharing, and 401(k)
- Opportunities to learn and develop new skills, paid for by the company
- Travel opportunities
- Flexible work schedules
Whether born in 1950 or 1980,
when people are happy at work,
they are more productive and engaged
about the well being of the company.
For keynote addresses, seminars, and/or worships on managing and integrating Generation Y into your workforce, contact Dianne Durkin at Loyalty Factor. She has researched and presented on this topic for over 7 years and her dynamic presentation style clearly articulates the message .
Incredible Feedback from the NAPBS Annual Conference Keynote Address
Special thanks to the National Association Background Screeners (NAPBS) Annual Conference attendees last week in Nashville, Tennessee! Dianne Durkin’s keynote on Managing Change in Environments that are Redefining Themselves received the following feedback:
“Dianne’s presentation was extremely insightful. It really helped me to reevaluate my business and outline very clearly how I can grow my business in the future.”
“Thank you for the excellent presentation at the NAPBS Conference. Your energy and knowledge are second to none!”
“It was great to meet you, and I was inspired by what you said! I’m ready to go out and build my business. Thank you for teaching us.”
“Dianne you were absolutely wonderful to hear and probably one of the most powerful woman speakers I have heard in a long time. Thank you!”