What’s the most valuable asset you or your business possesses? Is it your physical resources? Your intellectual properties? Your work force? Your skills and knowledge? All are important aspects of business success. But you can’t get the most advantage from any one of them if you don’t make the right strategic investments in your relationships. It’s called building relational capital.
David Nour in his book Relationship Economics offers 3 things you can do to build relational capital:
Become More Interesting:
Did you know that only an estimated 27 percent of all Americans have a valid passport? Travel, whether domestically or abroad, is a perfect opportunity to expand your horizons, provide unique perspectives on very different social styles, and in the process, hopefully provide you with a new outlook on not only how we as US citizens view the world but also how the rest of the world views us.
Build a Personal Brand:
Regardless of your profession, when others engage you, buy from you, work with you, or trust and invest in you, they are in essence buying three things: your product or service, the perception of the company behind the product or service, and the brand called you.
Become Known for Content:
As a mentor often reminds me, “If you don’t toot your own horn, there is no music!” How are you combining content – your unique ideas, insights and perspectives – with context and applying it to specific situations of others to improve their condition?
Dianne Durkin, President of Loyalty Factor, offers training and personal coaching with particular emphasis on building relational capital. Contact Loyalty Factor (www.loyaltyfactor.com) today at firstname.lastname@example.org to schedule your session and get moving forward towards building a strong personal brand!