We all seek to be trusted and are attracted to those we trust. But it begs the question, what is the essence of trust?
Trust is about safety. The presence of trust, in organizations, creates the feeling of confidence – a secure knowledge that our behavior, our work and our performance will be evaluated in an objective, rational and consistent way. It means we need not fear a subjective, arbitrary or personal attack that would threaten our reputation or stability within the organization – or worse, our self-esteem.
Trust is the comfort of knowing we’ll be treated fairly if we simply do the right thing. What solidifies this feeling of safety is experiencing it consistently, to the point where it is predictable. We can count on it. Then, and only then, are we freed up and fired up to do our best work.
- Leaders must “go first” – you must model the way.
- Leaders should always act trustworthy – this creates trust.
Don’t wait for others to demonstrate their trustworthiness for you to trust them. Embrace your role as a leader and be the trustworthy model that leads the way!
Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Durkin has over 25 years experience in finance, direct sales, international marketing and training and development.
Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people. She authored “The Loyalty Factor: Building Employee, Customer and Brand Loyalty,” and the newly released “The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.”