Monthly Archives: July 2013

10 Steps to Succeed at Work: Step Three

3.  Have Passion

Show your passion for what you do. It is contagious. You can be sure that if you are very excited about something and express it with true belief and passion, everyone around you will become equally engaged and excited. This directly leads into another concept I would like to talk about: “Do what you love and love what you do.”  If in fact you do this, you will have passion beyond all expectations. Doing what you love and loving what you are doing will bring out the best in you and the best results for the organization you are working for and trust me, it will be appreciated.


DD-Queen-of-Loyalty-2011Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Durkin has over 25 years experience in finance, direct sales, international marketing and training and development.

Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people. She authored “The Loyalty Factor: Building Employee, Customer and Brand Loyalty,” and the newly released “The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.

Info Exchange: How the Best Leaders Lead- Part Two

Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics. 

 Loyalty Factor has been instrumental in helping companies:

  • Increase Customer Satisfaction by 20 – 33%
  • Increase Revenues by 50% in 18 months
  • Increase Manufacturing Production by 200% in 18 months
  • Simplifying mergers and acquisitions

Our information exchange this week highlights the bookHow the Best Leaders Lead” by Brian Tracy. This is part two of a three part series.

Leaders Know Themselves

The successful leader is, first and foremost, a successful person.  In both their professional and personal lives they can clearly articulate:

  • What they want
  • Who they are
  • Who and what is Important
  • Where they are going and why
  • What strengths and areas for development will help or hinder them going forward

These individuals live both their professional and person lives by the same rules.

Below are Six Methods, Techniques and Strategies a leader can use to Reorganize and Restructure their lives:

  1. Determine their true values.  “What do they really want to do with their life?”
  2. Decide exactly what they want.  Write a list of at least 10 goals for the next year and then ask, “What one goal, if achieved in the next 24 months, would have the greatest positive impact on their life as a leader?”
  3. Select their major definite purpose.  Make a list of everything that can be done to achieve their goal, organize the list by priority, and immediately begin the most important thing.
  4. Get their life in balance.  The key to balance is to be sure that their exterior activities are congruent and in alignment with their interior values.
  5. Put their relationship first. Put the most important people at the top of their list of priorities.  Put everything else below them.
  6. Take excellent care of their physical health.


Loyalty Factor’s coaching program, “The Balanced Wheel of Success” has helped many executives and leaders reorganize and restructure their lives and exceed their professional goals.  Call Loyalty Factor at 603-334-3401 and see how we can help you balance your life.

10 Steps to Succeed at Work: Step Two

2. Communicate, Communicate, Communicate

No one likes to be an island and no one likes to second guess individuals. Transparency is key in business and in creating long-term relationships and let’s face it, long-term relationships is what business is all about. If you have a new idea, share it with others. If you have information that you

have discovered, share it with others. Knowledge is information. Wisdom is knowing what to do with the information. AND the real power in this world is how you communicate that information, which leads me to the next step which is passion.


For help in creating an environment of clear communication , contact Loyalty Factor at 603-334-3401.


Info Exchange: How the Best Leaders Lead- Part One

Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics. 

 Loyalty Factor has been instrumental in helping companies:

  • Increase Customer Satisfaction by 20 – 33%
  • Increase Revenues by 50% in 18 months
  • Increase Manufacturing Production by 200% in 18 months
  • Simplifying mergers and acquisitions

Our information exchange this week highlights the book, How the Best Leaders Leadby Brian Tracy. This is part one of a three part series.


Leadership is the critical factor that determines the success of any business, department or organization.  The ability to select, manage, motivate, and guide employees to achieve results is the true measure of any leader’s success.

The Seven Qualities of Leadership:

There have been more than 3000 studies conducted over the years aimed at identifying the qualities of successful leaders.  More than 50 qualities have been identified that are important to leadership.  But there are seven qualities that seem to stand out as being more important than the others.  The good news is that each of these qualities can be learned, and they must be learned by practice and repetition:

1.       Vision: The most important single quality of leadership. Put a stake in the ground with a simple, clear, concise and consistent vision of where you want to go, and how you intend to get there.

2.       Courage: The second quality that leaders have in common. Use courage to take calculated risks.

3.       Integrity: Be the most respected and admired in all aspects of your life.

4.       Humility: Leaders have the security and self-confidence to recognize the value of others.

5.       Foresight: Leaders have the ability to look into the future and anticipate what might occur and weigh their options.

6.       Focus: The ability to focus personal and corporate energies and resources in the most important areas.

7.       Cooperation: The ability to work well with others is essential for effective leadership. Your ability to get everyone working and pulling together is essential to your success.


Practice these leadership qualities and be ready for increased productivity and profitability.

For more information on building a culture of taking people with you contact Dianne Durkin of Loyalty Factor at 603.334.3401. Loyalty Factor specializes in building employee loyalty, customer loyalty and brand loyalty for some of the most successful companies worldwide.

Ten Steps to Succeed At Work: Step One

What can you start doing TODAY to position yourself to be a star? Use these ten steps to make a difference and succeed at work – today we will cover the first step.

1. Ask, Listen & Volunteer

One of the things successful people are good at is asking questions. In many cases, people ask a lot of “Why” questions: Why are we doing it this way?  Why do we have to continue to do it this way? Questions are secret weapons to move ahead and forward. One way to step up your game at the office is to simply change your questioning strategy to:

  • What can I do to improve this situation?
  • What improvements can we make to this process?
  • What are the things we should stop doing and what should we continue doing?

This approach brings a level of innovation and creativity into our thinking and maintains a positive approach. By asking questions people feel as though you are interested, engaged, and passionate about what you are doing.

The second part is to listen for the revealing answers. Listening can be very difficult because we all have our own biases and listening is hard work. It takes twice as much energy to listen than to talk. I encourage people to listen not only for the content, but for the emotions behind the words. This highest level of listening is called empathetic listening. An empathetic listener is someone who listens beyond the words to understand the feelings, intentions, and implications of what the other person is saying. For example, if a person is telling you about certain things that need to be changed about a process or procedure, one of the things you want to listen for is how much pain, anxiety, frustration the present procedure is causing this person. That will help you determine the level of importance of solving this particular issue.

The last part of this first step is to volunteer. If you believe you might have a solution, volunteer to look into the situation. This does not mean you need to promise a solution, all you need to say is, “I am going to look into this and determine if there is a better way.” Another very important point is to ask for help. In this complex changing world we live in, it is very difficult for one person to know everything. As a result we all need to help one another and ask for help when we need it.

The only way we can learn and grow is to engage other people, ask for their assistance and advice and listen to them.