Welcome to the Loyalty Factor Information Exchange, a bi-weekly service providing summaries of major publications and books on various management and customer relationship topics.
Loyalty Factor has been instrumental in helping companies:
- Increase Customer Satisfaction by 20 – 33%
- Increase Revenues by 50% in 18 months
- Increase Manufacturing Production by 200% in 18 months
- Simplifying mergers and acquisitions
Our information exchange this week highlights the presentation by Loyalty Factor President, Dianne Durkin at the recent Dreamforce Conference.
Strategies for Hiring and Retaining Today’s Super Agents
Dianne Durkin, President and Founder of Loyalty Factor, was recently a speaker at Dreamforce. She joined an elite group of individuals including Sir Richard Branson, Tony Robbins, Colin Powell and Richard Immelt. The title of Ms Durkin’s presentation was “Strategies for Hiring and Retaining Today’s Superagents“. Ms Durkin highlighted the key to hiring excellent people is magnetic leadership, which is also the title of her newest book.
In Magnetic Leadership she says “It’s time to get R.E.A.L.” The R stands for recruiting the right people in the right place at the right time and to retain them. E is engage, empower and enrich employees in the right environment for increased earnings. A is appreciate and acknowledge people’s efforts with genuine and appropriate recognition and rewards. L is leadership that leads with trust, respect, and builds loyalty.
As Ms Durkin stated, “magnetic leaders energize the inner powers of their organization despite the outer pressures.”
The presentation itself focused on hiring people that have energy, passion and belief and encouraging them to bring their brains to work. As Ms Durkin stated, when you ask individuals what makes people successful in their organization, one would get the following responses:
- Independent Learner
- Out-of-the-box thinking
To uncover these talents within an individual requires a questioning strategy which will help understand the candidate’s needs, fears, and how they operate under pressure. A questioning strategy also establishes rapport and can help identify the other person’s beliefs and values.
Ms. Durkin outlined the questioning strategy that will get at these core issues. To learn more, contact Dianne Durkin at www.loyaltyfactor.com or 603.334.3401.
In summary, Ms. Durkin stated recruiting the right talent is the engine of the modern organization. Once you have that right talent, engagement is the mystery ingredient that will transform that engine’s performance and profitability.