In my last Blog, I listed five essential strategies that reflect a structured approach for developing commitment to the organization’s vision and strategy. Now I would like to discuss each of these at length.
Strategy 1: Engage employees in discussion
With anxiety and fear being high in the employee ranks, it is ever more important for management to create and sustain a meaningful open conversation with all employees.
Managers at every level, starting from the top, should actively challenge and encourage staff to contribute thoughts, ideas and creative solutions to improve their jobs, their departments and the overall operation of the organization.
Strategy 2: Create focus and shared vision
This is even more important during times of great change. Strategies must be continually reviewed and shared with all employees to ensure every person in the organization is aligned with the strategies.
Strategy 3: Communicate, communicate, communicate
I can’t emphasize enough how important communication is. Managers must share the vision, values, and positioning of the organization on regular basis.
This is most critical if the workplace is volatile or unstable. Employees can bring the vision and strategies to life only if they have an in-depth understanding of company goals and standards so they can elevate them to reality.
Strategy 4: Empower individuals to solve business issues
Individual contributors know exactly what has to be done to improve efficiency or effectiveness. As leaders and managers it’s up to you to empower them to formulate the solution and allow them to share it with management.
Strategy 5: Continuous evaluation and feedback
No matter what sector you are in, sustaining best position requires continuous improvement. Evaluate your strategies on regular basis. Create a competitive edge and help employees feel they are continually growing and improving.
Employees and customers together build a company’s brand. Employee loyalty builds customer loyalty, which builds brand loyalty. It’s as simple – and as difficult – as that.
Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and many smaller businesses. Dianne’s proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization’s profits, productivity and people. www.loyaltyfactor.com